Digital Advertising

We'll Put You In Front Of The Right People.

Generate leads, drive sales, and increase overall engagement with digital Advertising. Our advertising strategies put your business in front of the people who matter most.

Digital Advertising Services - Person doing digital advertising research
Search Intent Advertising

Reach New Customers on Google Ads

Targeting keywords and audiences can be challenging. Consumr Buzz focuses on crafting a suitable Google Advertising strategy so the right audiences for your services or products. Search, Display, Video, and Shopping ads can generate leads and increase sales from your website, and build brand awareness. Google Advertising networks also display your ads on thousands of other sites to increase your exposure.

Facebook
Advertising

Discover Audiences

Facebook advertising is an effective way to reach out to potential customers and promote your business. With over 2.5 billion active users, Facebook offers a vast audience that you can target through interests, demographics, and location. You can set daily budgets and discover new audiences with Facebook ads. Advertising on Facebook is a great way to reach out to potential customers and promote your business, services, and products.

What Does This All Mean?

Digital Advertising 101

ROI

Return on Investment is a vital component of any digital marketing strategy. ROI is the measure of loss or profit during your online campaign. Positive ROI means that your digital market campaign is profitable. Conversely, a negative ROI means that your campaign is losing money

CPC

Cost-per-click (CPC) is the amount you pay per click while advertising. Platforms like Google, Facebook, and Bing allow advertisers to set max CPCs to limit the amount being spent per click.

CTR

Click-through-rate (CTR) is the ratio of how often people see your ad and end up clicking on that ad. This is calculated by dividing the number of clicks your ads receive by the amount of times it is seen (impressions).

Conversions

A conversion is an action by a person on your ad. Advertisers define these valuable actions and record when and where they occur.

Aquisitions

In advertising, an acquisition is a consumer who is targeted by your ads and is currently considering your products or services.

Impression

When your ad is shown to a person online, this is a recorded impression. In comparison to conversion, recorded impressions do not require an action to take place on your ad.

Audience

A specific group of consumers that you target your advertising toward. Audiences share interests, locations, and demographics like age, gender, marital status, education, and more.

Interactions

Interactions are actions associated with specific ad formats. Clicks for Text and Shopping ads, views for Video Ads, and calls for Call Ads.,

Budget

Your ad budget is the amount of money you are willing to spend over a set period of time. Google Advertising allows you to set a daily budget whereas Facebook allows you to set a daily and an ad lifespan budget.

Are Your Ads Making You Money?

Reporting & Analytics

Digital advertising relies heavily on data and analytics to be effective. By understanding how people interact with their ads, businesses can make necessary adjustments to improve performance. Automated reports are valuable in this process, as they provide insight into key metrics such as visitors, events, and conversions. By sending out these reports monthly, businesses can stay on top of their advertising performance and make the necessary changes to improve results. In addition, automated reporting can help to identify trends and patterns that may not be immediately apparent. By understanding the data, businesses can make more informed decisions about their digital advertising strategy and ultimately improve their performance.

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