Digital Advertising
We'll Put You In Front Of The Right People.
Generate leads, drive sales, and increase overall engagement with digital Advertising. Our advertising strategies put your business in front of the people who matter most.
Search Intent Advertising
Reach New Customers on Google Ads
Targeting keywords and audiences can be challenging. Consumr Buzz focuses on crafting a suitable Google Advertising strategy so the right audiences for your services or products. Search, Display, Video, and Shopping ads can generate leads and increase sales from your website, and build brand awareness. Google Advertising networks also display your ads on thousands of other sites to increase your exposure.
Search Ads
Get customers directly from Google Search. By targeting related keywords and geographical locations, and using compelling copywriting, our search ads can help your business generate leads and increase purchases.
Display Ads
Display ads promote you business across millions of websites, blogs, and Google Sites like Gmail and YouTube with your own media.
Video Ads
Video ads allow your business to advertise to potential customers on Youtube. Only get charged when a potential customer shows interest in your business!
Shopping Ads
Promote your products to target audiences on mobile and desktop. Show your products, prices, and business through Shopping Ads.
Facebook
Advertising
Discover Audiences
Facebook advertising is an effective way to reach out to potential customers and promote your business. With over 2.5 billion active users, Facebook offers a vast audience that you can target through interests, demographics, and location. You can set daily budgets and discover new audiences with Facebook ads. Advertising on Facebook is a great way to reach out to potential customers and promote your business, services, and products.
What Does This All Mean?
Digital Advertising 101
ROI
Return on Investment is a vital component of any digital marketing strategy. ROI is the measure of loss or profit during your online campaign. Positive ROI means that your digital market campaign is profitable. Conversely, a negative ROI means that your campaign is losing money
CPC
Cost-per-click (CPC) is the amount you pay per click while advertising. Platforms like Google, Facebook, and Bing allow advertisers to set max CPCs to limit the amount being spent per click.
CTR
Click-through-rate (CTR) is the ratio of how often people see your ad and end up clicking on that ad. This is calculated by dividing the number of clicks your ads receive by the amount of times it is seen (impressions).
Conversions
A conversion is an action by a person on your ad. Advertisers define these valuable actions and record when and where they occur.
Aquisitions
In advertising, an acquisition is a consumer who is targeted by your ads and is currently considering your products or services.
Impression
When your ad is shown to a person online, this is a recorded impression. In comparison to conversion, recorded impressions do not require an action to take place on your ad.
Audience
A specific group of consumers that you target your advertising toward. Audiences share interests, locations, and demographics like age, gender, marital status, education, and more.
Interactions
Interactions are actions associated with specific ad formats. Clicks for Text and Shopping ads, views for Video Ads, and calls for Call Ads.,
Budget
Your ad budget is the amount of money you are willing to spend over a set period of time. Google Advertising allows you to set a daily budget whereas Facebook allows you to set a daily and an ad lifespan budget.
Are Your Ads Making You Money?
Reporting & Analytics
Digital advertising relies heavily on data and analytics to be effective. By understanding how people interact with their ads, businesses can make necessary adjustments to improve performance. Automated reports are valuable in this process, as they provide insight into key metrics such as visitors, events, and conversions. By sending out these reports monthly, businesses can stay on top of their advertising performance and make the necessary changes to improve results. In addition, automated reporting can help to identify trends and patterns that may not be immediately apparent. By understanding the data, businesses can make more informed decisions about their digital advertising strategy and ultimately improve their performance.
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